Dr. Bradford Berk, Former CEO Of University Of Rochester Medical Center, Joins The Board Of Health Care Originals
“I am excited to join the Board of Directors of HCO. I have followed the
company since its inception at the University of Rochester, and have been
impressed at its steady growth, combined with its rapid innovation and product
development. This is a particularly opportune moment for the company as they
bring their first product to market (a wearable asthma detection device) and
develop several commercial relationships. As CEO of UR Medicine, I was very
familiar with the burden of asthma in our community, and the difficulty
controlling clinical exacerbations, especially in children. We showed that a
community-based effort, “The Breath of Hope” was able to significantly reduce
the number of ER visits of children with asthma. I believe that HCO’s device
and its platform technology, which puts the power of disease recognition and
treatment in the hands of the patient, will dramatically change health care
behavior to improve health and decrease cost. This is particularly true for
asthma which results in a high frequency of visits to the ER. I look forward
to helping HCO grow, and observing the positive effects on the communities
that adopt its technology as part of population health management,” said Dr.
Berk.
